Assess The Creative Routes For Your Band

Cultural consulting consists in evaluating creative routes for a brand or product. I normally receive a request from an agency that has put together two different routes and designed some points to advertise the product /service, and they would like to know what works and what doesn’t in Norwegian. This implies analysing the appeal and the language, and I work on recommendations to improve them.

You can get assessments of the concepts (top line assessment of the routes or deep analysis with research) and / or assessment of the cultural relevance of the routes for the Norwegian market.